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【With the same author name:【Zou Bo】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Emotional Connection: Innovative Mechanisms for Product Interaction that Meet Users’ Emotional Needs

Wu Yao, Zou Bo, Chen Xintong, et al

As supply exceeds demand, user needs are increasingly shifting from functional requirements to emotional needs. However, there is a lack of in-depth research on how to meet users’ emotion...

First published at: Jul 20, 2025

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doi:10.16538/j.cnki.fem.20241105.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 120 - 140

SPECIAL TOPIC | F270

Generativity: A Review of a Foundational Concept in Digital Innovation

Zou Bo, Li Shuhua, Sun Li, et al

Generativity serves as a foundational concept in the realm of digital innovation within interdisciplinary research in the era of the digital economy. Though there are abundant research top...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20231027.402

Foreign Economics & Management, Vol. 46, Issue 07, pp. 3 - 21

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